Your
fashion
ecommerce accelerator
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In Europe, marketplaces represent 84 billion euros,
59% of the ecommerce activityFashionunited, 2021
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In France, marketplace partners have grown over 27% in 2020, twice faster than last year
Fevad
A strategic opportunity for brands with different complexities that THE AGENT has the capacity to address
We focus on delivering
the best results out of the marketplace channel through:
- Strategic planning
- Branding & merchandising
- Online sales excellence
- Digital CI/CD
- Monitoring performance
How do we do it?
We do it for you
One stop shop full service
or
We help you do it
Tailor made services
-
1
Dedicated BAM
focused on client success- Prime contact
- Coordination
- Problem solving
- Project management
- Performance review
- Continuous customer success
-
2
Pulling our assets
and resources- Established MP network
- Deep industry knowledge
- Dynamic market watch
- Online sales fashion practice
- Localization resources
- Digital native capabilities
- Execution at scale
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3
Leveraging our software
CI/CD capabilities- First-time Onboarding
- Omnichannel Catalog Integration
- Growth & Funnel management
- Dynamic Pricing management
- Content Optimisation
- Real-Time Order & Return
- Omnichannel Logistics interfaces
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PIM
Product information
manager and asset -
AI enrichment catalog
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Front office
Customer access to data
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Logistic connectors
Digital Environment
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OMS
order management
system -
Data analysis tool
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Unified customer service
management system -
Zalando Connectors
Performance Management Framework
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1
Branding
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2
Assortment strategy
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3
Catalogue content
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4
Online marketing
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5
Availability & STR
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6
Pricing & Promotion
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7
Returns Monitoring
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8
Economic results
The Agent
your e-commerce accelerator
Testimonials
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+ 50%
growth vs last year
“We have chozen THEAGENT to present our brand on all key web players. Their expertise in marketplace has permitted us to win time and efficienty and achieve increasing results.“
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+ 92%
growth vs last year
“THEAGENT allowed us to integrate quickly into Zalando. Since then, they have followed us on a daily basis in order to improve our performance on this marketplace (rate of returns, turnover, restocking, etc.).
We wouldn't have had such results if we had done it directly”
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+ 120%
growth vs last year
“The expertise and support of THEAGENT's dynamic team confirms that we have found a competent and efficient partner who gives our products real visibility on the web.
Very satisfied with the work done, we intend to take full advantage of their marketplace portfolio, which is one of the most attractive in the market”
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+ 50%
growth vs last year
“The Agent was the solution to set up an alternative solution to the traditional wholesale business with Zalando.
Thanks to its experience with this international account, The Agent has enabled us to develop the “market place” business in several countries and therefore to take advantage of Zalando's strike force.The Agent is clearly business result oriented and has the keys to fetch growing results (photo and descriptive content, marketing, stock, pricing strategy, etc.) Working in tandem with an account manager is also a real plus for establishing a follow-up relationship.“
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+ 72%
growth vs last year
With a continuous increase of alternative online marketplaces, The Agent's partnership allowed us, not only to identify the right platforms for PAEZ Shoes, but also to align a profitable and lean business model capable of reaching several geographies.
As a plus, it comes with a 24/7 customer service“
Brands
Use cases
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Havaianas
+40%
of model
colors+60%
NMV
vs last year -
Paez
+54%
audience
+21,64%
articles
sold -
Le Coq Sportif
+75%
STR
+22,78%
CVR
-
Oakwood
Adding measurement
on all product pages-6%
return rate
Optimizing Assortment Strategy
Havaianas
+40%
of model
colors
* vs last year
+60%
NMV
progression
* vs last year
Enlargement of model colours online and test of new categories
- Explore more new categories such as the accessories
- Increase the number of model colors (based on top sellers analysis market analysis): +40% model color in 2022
- Ship the stock earlier in the season – Every model color was first published between mid march and early june in 2022
The results of these changes:
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+ 66,78%Audience in 2022 vs previous year
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+ 54,22%Added to basket in 2022 vs previous year
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>+ 54,13%Gross item sold in 2022 vs previous year
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+ 72%GMV in 2022 vs previous year
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+ 60%NMV in 2022 vs previous year
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× 8Accessories sold in 2022 vs previous year
Traffic Acquisition
Paez
+54%
audience
* vs last year
+21,64%
articles
sold
* vs last year
Dynamic Sponsored Products Campaign Optimization
In June and July we launched a Sponsored product campaign on Paez on + 80 SKU. The espadrille category has its peak season during summer. Launching a campaign at the right time was a strategic move by the brand which resulted in:
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+ 54%Audience vs previous year
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+ 26,76%Items added to basket vs previous year
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+ 21,64%Gross items sold vs previous year
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+ 61%GMV vs previous year
STR monitoring
Le Coq Sportif
+75%
STR
* vs last year
+22,78%
CVR
* vs last year
There is nothing more frustrating to a customer when they like a product not available in their size!
Le Coq Sportif experienced difficulties in 2021 to deliver Zalando at the right time. The results of this was a late launch of collection, missed sales and a poor CTR. The Agent worked with the brand on:
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Delivery Lead Time from 1 month in 2021 to 2 weeks in 2022
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Delivery frequency from 1 delivery per month in 2021 to 2-3 per month in 2022
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Stock Availability 60% in 2021 on average vs +75% on average in 2022
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CTR: +14,42% in 2022 vs previous year overall and +22,78% on its main market
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Added to basket: +7,6% overall vs previous year, +12,15% on its main market
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Gross items sold: +6% overall vs previous year, +12,17% on its main market
Return Management
Oakwood
Adding measurement
on all product pages
-6%
Return rate
* vs last year
Return monitoring by model color
Oakwood experienced a high return rate on Zalando since it has been launched. TheAgent deep dived the analysis to decrease it and took several actions on the brand’s product pages:
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Reviewing all size grid
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Adding measurement on 100% product page
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Adding model measurement information on 100% product pages
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Analysing customer’s feedback on a weekly basis in order to add fitting advices on the product pages
With the analysis and product pages improvement monitored by the team the return rate has decreased by 6% on average on Oakwood.
Return is one of the main pain point of the business that has a direct impact your bottom line. By continuously working on the return rate, Oakwood increased its margin in 2022.
Marketplace partners
Zalando certifies TheAgent expertise and know how on brand onboarding, catalog content, brand publication and merchandising, ZMS campaigns, ZFS monitoring, performance optimization.
- TheAgent has reinforced its onboarding process and time to market matching Zalando KPI's and requirements
- Capacity to run brand strategies on Zalando hand in hand with different account managers at Zalando (Sales, ZMS, brand success…)
- ZFS leadtime delivery priority